Many new YOKOHAMA tire models at the Geneva Motor Show

Geolandar X-M/T – YOKOHAMA Geneva exhibition

YOKOHAMA focuses on OE, winter tires and the "hobby segment"


This year, tire manufacturer YOKOHAMA is once again using the eye-catching Geneva Motor Show to point out its new products in the 1st quarter of 2019. The Palexpo area opens its doors for car fans from all over the world from March 7 to March 17. The press was approved and was informed by YOKOHAMA on March 5 at 3:45 pm during a press conference on key topics. In addition to OE products, winter tires and tires, the focus of booth number 4231 in hall 4 will be the so-called "hobby area", which has recently seen a strong upgrade at YOKOHAMA.

Strong OE development


YOKOHAMA's latest original equipment activities are closely linked to the Japanese premium tire strategy. An important role is played by the flagship product ADVAN Sport V105, which is now very well represented in the OE sector and has made a career in the aftermarket as well.

Winter profiles for every need


In addition, the company is well positioned in the winter segment, where a wide range of different profiles is offered. The spectrum ranges in Geneva from the new BluEarth-4S AW21 all-season tire to the iceGUARD iG60 exclusively for the Scandinavian market, the in-house winter performance of which is unrivaled compared to all models without spikes developed so far. Fuel efficiency and environmental protection now play a major role too. A winter tire that does justice to this approach is the YOKOHAMA BluEarth *WINTER V905 for personal vehicles and SUVs.

The car as a hobby


Particularly interesting are the current developments in the so-called hobby sector. The Nissan GT-R shown at the stand with the sports road tire YOKOHAMA ADVAN A052 shows this very clearly. In addition, the show will feature other interesting tires from this segment, aimed specifically at European audiences. In addition to sports tires this area includes also off-road products. Here, YOKOHAMA presents a new mud terrain product for off-road vehicles and pick-ups at the Motor Show, the GEOLANDAR X-MT, and the Japanese think of vintage car owners as a target group for the innovations presented as well. Entering the program for them is the new  G.T. SPECIAL CLASSIC.

Experience the YOKOHAMA brand

Emotional experience is not neglected at YOKOHAMA either. One stand area is dedicated to the FIA World Touring Car Cup (WTCR), which is looked after by the Japanese as the exclusive tire supplier. The football fans were also not forgotten, after all, they are the partner of FC Chelsea. On Friday, March 8, the player legend Didier Drogba will be the guest. He will talk exclusively about his time at the famous English Premier League club and about his role as a YOKOHAMA brand ambassador.

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YOKOHAMA BluEarth-4S AW21 in 14 new dimensions


With completely new dimensions


YOKOHAMA BluEarth-4S AW21 available in 14 sizes

Since last year, the tire manufacturer YOKOHAMA has been offering its first all-season car tire, the BluEarth-4S AW21, certified by TÜV SÜD. So far, the tire has been available in numerous dimensions from 14 to 19 inches. Owing to its popularity, YOKOHAMA is now expanding the range by another 14 sizes. Thus, there will be 38 dimensions now and even more vehicles can be covered. The well-balanced features of BluEarth-4S AW21 allow you to benefit from small and medium-sized cars as well as modern SUVs, thanks to the wide range of sizes available: The speed index varies between 190 (T) and 270 km/h (W) depending on the size. Like all BluEarth tires, it is produced under environmentally friendly production conditions: among other things, solar energy is used.

Technically, BluEarth-4S AW21 is characterized by a special design: The tire was derived from a winter tire layout instead of a summer tire layout, unlike the industry standard. The abbreviation 4S refers to the four seasons. Accordingly, the structure of BluEarth-4S AW21 ensures safe handling and braking characteristics on wet, snowy and slippery roads. To improve water drainage and grip under poor road conditions, the BluEarth-4S AW21 has a profile of V-shaped and cross-shaped grooves. Thus, the tire easily complies with the latest legal requirements, which apply to full-fledged winter tires. Of course, the BluEarth-4S AW21 also has the ideal equipment for dry summer weather: for example, the all-season lamellas and large shoulder blocks. A silica rubber compound ensures extra grip.

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YOKOHAMA BluEarth-A AE-50 is "highly recommended"


AUTO ZEITUNG tests trouble-free driving even in wet conditions

With over 65 dimensions ranging from 165/70R14 to 235/40R19, the YOKOHAMA BluEarth-A AE-50 covers a wide range of vehicles. The speed index ranges from H (210 km/h) to W (270 km/h). The strengths of the tire are also diverse, as shown by the latest test in issue 6/2019 of the renowned AUTO ZEITUNG, which is now available on the market. A total of ten tires from different brands, including many premium manufacturers, had to face a demanding comparison. In each case, the dimension 235/45 R18 was tested on a Skoda Superb Combi 2.0 TDI. "It remained free from weak points until the end of the test series," was the conclusion of the editors, who classified the tire as "highly recommended".


BluEarth products are produced using environmentally friendly production methods. For example, solar energy is used in the production process. The YOKOHAMA BluEarth-A AE-50 is a pleasant companion not only in ecological terms, as shown in the test: In the comfort ranking, it was not outperformed by any competitor. Finally, it was also designed with a view on a smooth concentricity. But even more important is the chapter Driving safety: "It provides good braking performance in the rain. Trouble-free driving on wet surface and therefore brisk", commented the renowned magazine in the rating table. It remains to be added that YOKOHAMA has also given the BluEarth-A AE-50 a good mileage. The environment and the wallet are equally happy about that.

Lots of other news from YOKOHAMA as well as many other exciting topics are regularly published on our homepage