Many new YOKOHAMA tire models at the Geneva Motor Show

Geolandar X-M/T – YOKOHAMA Geneva exhibition

YOKOHAMA focuses on OE, winter tires and the "hobby segment"


This year, tire manufacturer YOKOHAMA is once again using the eye-catching Geneva Motor Show to point out its new products in the 1st quarter of 2019. The Palexpo area opens its doors for car fans from all over the world from March 7 to March 17. The press was approved and was informed by YOKOHAMA on March 5 at 3:45 pm during a press conference on key topics. In addition to OE products, winter tires and tires, the focus of booth number 4231 in hall 4 will be the so-called "hobby area", which has recently seen a strong upgrade at YOKOHAMA.

Strong OE development


YOKOHAMA's latest original equipment activities are closely linked to the Japanese premium tire strategy. An important role is played by the flagship product ADVAN Sport V105, which is now very well represented in the OE sector and has made a career in the aftermarket as well.

Winter profiles for every need


In addition, the company is well positioned in the winter segment, where a wide range of different profiles is offered. The spectrum ranges in Geneva from the new BluEarth-4S AW21 all-season tire to the iceGUARD iG60 exclusively for the Scandinavian market, the in-house winter performance of which is unrivaled compared to all models without spikes developed so far. Fuel efficiency and environmental protection now play a major role too. A winter tire that does justice to this approach is the YOKOHAMA BluEarth *WINTER V905 for personal vehicles and SUVs.

The car as a hobby


Particularly interesting are the current developments in the so-called hobby sector. The Nissan GT-R shown at the stand with the sports road tire YOKOHAMA ADVAN A052 shows this very clearly. In addition, the show will feature other interesting tires from this segment, aimed specifically at European audiences. In addition to sports tires this area includes also off-road products. Here, YOKOHAMA presents a new mud terrain product for off-road vehicles and pick-ups at the Motor Show, the GEOLANDAR X-MT, and the Japanese think of vintage car owners as a target group for the innovations presented as well. Entering the program for them is the new  G.T. SPECIAL CLASSIC.

Experience the YOKOHAMA brand

Emotional experience is not neglected at YOKOHAMA either. One stand area is dedicated to the FIA World Touring Car Cup (WTCR), which is looked after by the Japanese as the exclusive tire supplier. The football fans were also not forgotten, after all, they are the partner of FC Chelsea. On Friday, March 8, the player legend Didier Drogba will be the guest. He will talk exclusively about his time at the famous English Premier League club and about his role as a YOKOHAMA brand ambassador.

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